Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll - Roger Blackwell - Boeken - John Wiley & Sons Inc - 9780471455172 - 29 september 2003
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Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll

Roger Blackwell

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Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll

Roger Blackwell and Kristina Stephan, co-authors of "Customers Rule!" and "From Mind to Market", present a look at how marketers can increase brand awareness, customer loyalty, and profits by employing the strategies of the world's most successful bands, such as the Rolling Stones and Elton John.


256 pages

Media Boeken     Hardcover Book   (Boek met harde rug en kaft)
Vrijgegeven 29 september 2003
ISBN13 9780471455172
Uitgevers John Wiley & Sons Inc
Pagina's 256
Afmetingen 161 × 237 × 23 mm   ·   485 g
Taal en grammatica Engels