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The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
Morgan, Adam (eatbigfish)
The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
Morgan, Adam (eatbigfish)
Adam Morgan follows bestseller 'Eating the Big Fish' with a close up of the kind of person it takes to challenge established brands.
348 pages, Illustrations
Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
Vrijgegeven | 13 juli 2004 |
ISBN13 | 9780470860823 |
Uitgevers | John Wiley & Sons Inc |
Pagina's | 352 |
Afmetingen | 159 × 234 × 24 mm · 708 g |
Taal en grammatica | Engels |
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