Sold on Language: How Advertisers Talk to You and What This Says About You - Sedivy, Julie (University of Calgary, Canada) - Boeken - John Wiley & Sons Inc - 9780470683095 - 14 januari 2011
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Sold on Language: How Advertisers Talk to You and What This Says About You

Sedivy, Julie (University of Calgary, Canada)

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Sold on Language: How Advertisers Talk to You and What This Says About You

As citizens of democratic societies, we celebrate choice and competition. However, as we have gained more choices, we have also become targets of persuasive messages by advertisers. In Sold on Language, two noted language scientists examine how rampant competition shapes the ways in which advertisers speak to us.


336 pages, Illustrations

Media Boeken     Paperback Book   (Boek met zachte kaft en gelijmde rug)
Vrijgegeven 14 januari 2011
ISBN13 9780470683095
Uitgevers John Wiley & Sons Inc
Pagina's 336
Afmetingen 153 × 229 × 18 mm   ·   462 g
Taal en grammatica Engels