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Marketing the e-Business - Routledge eBusiness 2e uitgave
Lisa Harris
Marketing the e-Business - Routledge eBusiness 2e uitgave
Lisa Harris
Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.
368 pages, 5 black & white tables, 16 black & white halftones, 9 black & white line drawings
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 13 december 2007 |
ISBN13 | 9780415965019 |
Uitgevers | Taylor & Francis Ltd |
Pagina's | 368 |
Afmetingen | 147 × 227 × 12 mm · 492 g |
Taal en grammatica | Engels |
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