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Strategic Positioning in Voluntary and Charitable Organizations - Routledge Studies in the Management of Voluntary and Non-Profit Organizations Chew, Celine (Cardiff University, UK) 1e uitgave
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Strategic Positioning in Voluntary and Charitable Organizations - Routledge Studies in the Management of Voluntary and Non-Profit Organizations
Chew, Celine (Cardiff University, UK)
Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.
278 pages, 17 black & white illustrations, 32 black & white tables, 17 black & white line drawings
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 1 april 2009 |
| ISBN13 | 9780415453042 |
| Uitgevers | Taylor & Francis Ltd |
| Pagina's | 260 |
| Afmetingen | 159 × 229 × 20 mm · 518 g |
| Taal en grammatica | Engels |
Bekijk alles van Chew, Celine (Cardiff University, UK) ( bijv. Hardcover Book en Paperback Book )