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Brand Hollywood: Selling Entertainment in a Global Media Age 1e uitgave
Grainge, Paul (University of Nottingham, UK)
Brand Hollywood: Selling Entertainment in a Global Media Age 1e uitgave
Grainge, Paul (University of Nottingham, UK)
Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.
224 pages, 18 black & white halftones
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 30 oktober 2007 |
ISBN13 | 9780415354059 |
Uitgevers | Taylor & Francis Ltd |
Pagina's | 224 |
Afmetingen | 158 × 234 × 17 mm · 350 g |
Taal en grammatica | Engels |
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