Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience.

368 pages, 26 Line drawings, black and white; 17 Halftones, black and white; 3 Tables, black and whi

Media	Boeken Hardcover Book (Boek met harde rug en kaft)
Vrijgegeven	28 december 2020
ISBN13	9780367900915
Uitgevers	Taylor & Francis Ltd
Pagina's	332
Afmetingen	766 g
Taal en grammatica	Engels

Bekijk alles van Batat, Wided (B&C Consulting Group) ( bijv. Hardcover Book en Paperback Book )