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Practical Marketing Planning
John Cooper
This workbook describes the principles and techniques of marketing. Part 1 discusses the principles and components of marketing, audits, research, targeting forecasting and communications. Part 2 provides a planning manual which guides the user through the production of a marketing plan.
288 pages, line drawings, tables
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 12 mei 1997 |
| ISBN13 | 9780333679081 |
| Uitgevers | Palgrave Macmillan |
| Pagina's | 288 |
| Afmetingen | 144 × 234 × 16 mm · 436 g |
| Taal en grammatica | Engels |
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