Vertel uw vrienden over dit artikel:
Customer Relationship Management Ed Peelen 2e uitgave
Customer Relationship Management
Ed Peelen
'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?'.
440 pages, illustrations
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 24 september 2013 |
| ISBN13 | 9780273774952 |
| Uitgevers | Pearson Education Limited |
| Pagina's | 440 |
| Afmetingen | 192 × 243 × 24 mm · 726 g |
| Taal en grammatica | Engels |