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Product Strategy and Management Michael Baker 2e uitgave
Product Strategy and Management
Michael Baker
Analyses the nature of product strategy and the management of the product life cycle, from product development to product elimination. This book emphasizes that without product strategy and management there would be no markets, no customers, no competition. It explores the relationship between success of a product and survival of the firm.
560 pages, Illustrations
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 26 april 2007 |
| ISBN13 | 9780273694502 |
| Uitgevers | Pearson Education Limited |
| Pagina's | 560 |
| Afmetingen | 188 × 245 × 31 mm · 888 g |
| Taal en grammatica | Engels |