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Inside Marketing: Practices, Ideologies, Devices Detlev Zwick
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Inside Marketing: Practices, Ideologies, Devices
Detlev Zwick
Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
376 pages, Numerous illustrations, figures, and tables
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 5 juli 2012 |
| ISBN13 | 9780199655830 |
| Uitgevers | Oxford University Press |
| Pagina's | 376 |
| Afmetingen | 157 × 233 × 21 mm · 589 g |
| Taal en grammatica | Engels |
| Uitgever | Cayla, Julien (Senior Lecturer in Marketing, Australian School of Business and Visiting Associate Professor, Euromed Management) |
| Uitgever | Zwick, Detlev (Associate Professor of Marketing, Schulich School of Business, York University, Toronto, Canada) |
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