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Managing Network Resources: Alliances, Affiliations, and Other Relational Assets Gulati, Ranjay (, Michael L. Nemmers Distinguished Professor of Strategy and Organizations, Kellogg School of Management, Northwestern University)
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Managing Network Resources: Alliances, Affiliations, and Other Relational Assets
Gulati, Ranjay (, Michael L. Nemmers Distinguished Professor of Strategy and Organizations, Kellogg School of Management, Northwestern University)
Today's firms are increasingly embedded in networks of alliances that influence their behavior and performance. Ranjay Gulati examines the 'network resources' that arise from these ties, how successful firms manage these, and how they influence strategy, access to resources, and perceptions of a firm's legitimacy.
342 pages, black & white illustrations
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 15 maart 2007 |
| ISBN13 | 9780199299355 |
| Uitgevers | Oxford University Press |
| Pagina's | 344 |
| Afmetingen | 160 × 240 × 25 mm · 658 g |
| Taal en grammatica | Engels |