Vertel uw vrienden over dit artikel:
Essence Competitive Strategy David Faulkner
Heb je een profiel? Inloggen
Ontvang meldingen over nieuwe releases van David Faulkner
Onze klanten zeggen:
Voeg toe aan uw iMusic-verlanglijst
Essence Competitive Strategy
David Faulkner
Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or SBU) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 1 november 1994 |
| ISBN13 | 9780132914772 |
| Uitgevers | Pearson Education (US) |
| Pagina's | 136 |
| Afmetingen | 228 × 149 × 7 mm · 220 g |
![Cover for David Faulkner · The Oxford Handbook of Strategy: A Strategy Overview and Competitive Strategy - Oxford Handbooks (Paperback Book) [New edition] (2006)](https://imusic.b-cdn.net/images/item/original/212/9780199275212.jpg?david-faulkner-2006-the-oxford-handbook-of-strategy-a-strategy-overview-and-competitive-strategy-oxford-handbooks-paperback-book&class=scaled&v=1543095982)
