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Made to Stick: Why some ideas take hold and others come unstuck
Dan Heath
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Made to Stick: Why some ideas take hold and others come unstuck
Dan Heath
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
336 pages
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 7 februari 2008 |
| ISBN13 | 9780099505693 |
| Uitgevers | Cornerstone |
| Pagina's | 336 |
| Afmetingen | 125 × 196 × 22 mm · 238 g |
| Taal en grammatica | Engels |
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