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Destination Brands Nigel Morgan 3e uitgave
Destination Brands
Nigel Morgan
Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts.
392 pages, Illustrations
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 9 maart 2011 |
| ISBN13 | 9780080969305 |
| Uitgevers | Taylor & Francis Ltd |
| Pagina's | 392 |
| Afmetingen | 190 × 235 × 21 mm · 736 g |
| Taal en grammatica | Engels |