Jon Levy

The 2 am Principle Jon Levy

"Jon Levy is what happens when you mix a behavioral scientist like Robert Cialdini with Indiana Jones." (Lewis Howes, New York Times best-selling author of The School of Greatness)

Jon Levy used to be a nerd. Now he runs with the bulls in Pamplona, battles Kiefer Sutherland in Jenga, and crashes million-dollar weddings. How did he do it? The E. P. I. C. Model of Adventure, a breakthrough four-step process (Establish, Push Boundaries, Increase, Continue) for building the perfect adventure, from picking the right team to choosing the right mission and taking the right risks - with plenty of stories from his own exploits to show you how it's done. With the mold-breaking brilliance of Timothy Ferriss' The 4-Hour Work Week and the geeky enthusiasm of a TED Talk, this book is your ticket to the next level. You'll learn plenty, but the first lesson is easy: nothing good happens after 2 a.m. - except the most EPIC experiences of our lives.