Samiya Chattha

Distribution Channels Samiya Chattha

The researcher has done outstanding work in field of insurance industry by addressing various imperative issues. The services of intermediaries' form an integral part which leads to escalation of business and hence become challenging phenomenon in every domain. The book is enriched with an excellent and updated review of literature, well designed research methodology, good presentation and practical recommendations. The contribution of researcher is examining the performance of distribution channels, antecedents of customers' awareness, factors affecting level of satisfaction of customers and its relationship with behavioural responses towards services provided by distribution channels. This laudable piece of research by the candidate is quiet relevant as it helps life insurers to adopt multiple channel distribution strategy. The research is probably the first in its kind conducted empirically in India and thus a contribution to existing literature.