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Understanding Proactive Customer Orientation: Construct Development and Managerial Implications Dennis Herhausen 2011 edition
Understanding Proactive Customer Orientation: Construct Development and Managerial Implications
Dennis Herhausen
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.
186 pages, 10 black & white illustrations, 25 black & white tables, biography
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 31 augustus 2011 |
| ISBN13 | 9783834931016 |
| Uitgevers | Springer Fachmedien Wiesbaden |
| Pagina's | 186 |
| Afmetingen | 148 × 210 × 13 mm · 276 g |
| Taal en grammatica | Engels Duits |