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Marketing Vliyaniya I Filosofiya Upravleniya: Informatsiya Kommunikatsii Konkurentnaya Politika Russian edition
Nadezhda Melent'eva
Marketing Vliyaniya I Filosofiya Upravleniya: Informatsiya Kommunikatsii Konkurentnaya Politika Russian edition
Nadezhda Melent'eva
V monografii dvukh avtorov rassmatrivaetsya shirokiy spektr voprosov, svyazannykh s issledovaniem informatsionno-kommunikativnykh aspektov sovremennogo marketinga i upravleniya i obosnovyvaetsya novaya kontseptsiya marketinga ? «marketing vliyaniya». Terminu «vliyanie» pridaetsya pri etom status novoy ekonomicheskoy i filosofskoy kategorii, kotoryy avtory predlagayut rassmatrivat' kak tsenneyshiy ekonomicheskiy i upravlencheskiy resurs dlya firm, organizatsiy, setevykh soobshchestv, rabotayushchikh v usloviyakh ekonomiki nachala XXI veka. Pervostepennoe vnimanie v monografii udeleno obosnovaniyu neobkhodimosti formirovaniya informatsionnoy politiki, baziruyushcheysya na sovremennykh realiyakh i organizatsii sistemnogo ispol'zovaniya mezhsub"ektnykh kommunikatsiy na urovne organizatsiy i setevykh soobshchestv, funktsioniruyushchikh v global'noy konkurentnoy srede. Strukturnyy plan knigi otrazhaet eti dve bazovye idei, lezhashchie v osnove kontseptsii marketinga vliyaniya i sootvetstvuyushchie oblasti nauchnykh interesov avtorov. Monografiya mozhet byt' poleznoy dlya rukovoditeley predpriyatiy i spetsialistov v oblasti upravleniya i marketinga. Rekomenduetsya takzhe prepodavatelyam, aspirantam, magistrantam, studentam i slushatelyam vysshikh ekonomicheskikh shkol.
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 8 mei 2013 |
ISBN13 | 9783659386282 |
Uitgevers | LAP LAMBERT Academic Publishing |
Pagina's | 560 |
Afmetingen | 150 × 31 × 225 mm · 811 g |
Taal en grammatica | Russisch |
Bekijk alles van Nadezhda Melent'eva ( bijv. Paperback Book )