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Ingredient Branding: Making the Invisible Visible 2010 edition
Philip Kotler
Ingredient Branding: Making the Invisible Visible 2010 edition
Philip Kotler
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.
393 pages, biography
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 29 november 2014 |
ISBN13 | 9783642438189 |
Uitgevers | Springer-Verlag Berlin and Heidelberg Gm |
Pagina's | 393 |
Afmetingen | 475 × 186 × 25 mm · 634 g |
Taal en grammatica | Engels |
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