Balancing the Demand Equation - Adam Needles - Boeken - New Year Publishing - 9781935547365 - 19 september 2011
Indien omslag en titel niet overeenkomen, is de titel correct

Adam Needles
Balancing the Demand Equation

Prijs
€ 31,99

Besteld in een afgelegen magazijn

Verwachte levering 26 okt. - 9 nov.
Ontvang meldingen over nieuwe releases van Adam Needles

Onze klanten zeggen:

14 dagen retourrecht in overeenstemming met de Europese consumentenbeschermingswetgeving
Topnotering op Trustpilot
Voeg toe aan uw iMusic-verlanglijst

Nog niet beoordeeld

The goal of the book is to help B2B marketers fundamentally transform their demand generation approach, building perpetual, buyer-centric programs that contribute to predictable and sustainable revenues for their organizations. The book also helps B2B marketers re-position their role, from tactical execution manager to that of strategic demand-chain manager, a critical shift.

B2B marketers need more than a minor course correction. They need a massive overhaul in their approach to B2B demand generation. Balancing the Demand Equation:  The Elements of a Successful, Modern B2B Demand Generation Model delivers both the rationale and approach to help B2B marketers succeed in this re-alignment and to emerge as leaders in the new B2B demand chain.

216 pages, black & white illustrations

Media Boeken     Hardcover Book   (Boek met harde rug en kaft)
Vrijgegeven 19 september 2011
ISBN13 9781935547365
Uitgevers New Year Publishing
Pagina's 216
Afmetingen 156 × 234 × 14 mm   ·   467 g
Taal en grammatica Engels  

Meer van dezelfde uitgever

Bekijk alles van Adam Needles