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Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
Explores big data in terms of digital marketing for meaningful analysis of information that can improve marketing strategies using the latest digital techniques. The book covers a range of marketing topics, including search engine marketing, consumer behaviour, social media marketing, online advertising, and how they interact with big data.
305 pages
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 18 juni 2021 |
| ISBN13 | 9781799872313 |
| Uitgevers | IGI Global |
| Pagina's | 305 |
| Afmetingen | 150 × 220 × 20 mm · 807 g |
| Taal en grammatica | Engels |
| Uitgever | Singh, Amandeep |