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The Connected Consumer Dinesh Kumar
The Connected Consumer
Dinesh Kumar
Explores changing consumer behaviour due to constant connectivity, and how businesses are responding to these changes. The book describes how data is used to track and analyse customers in almost everything they do, and how marketing communications are delivered with precision to influence the consumers.
161 pages
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 30 september 2015 |
| ISBN13 | 9781631571107 |
| Uitgevers | Business Expert Press |
| Pagina's | 161 |
| Afmetingen | 152 × 228 × 9 mm · 240 g |
| Taal en grammatica | Engels |
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