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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim
A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents.
256 pages, illustrations
Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
Vrijgegeven | 20 januari 2015 |
ISBN13 | 9781625274496 |
Uitgevers | Harvard Business School Publishing |
Genre | Engels, Non-fictie, Misc. |
Pagina's | 320 |
Afmetingen | 236 × 167 × 28 mm · 560 g |
Taal en grammatica | Engels |
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