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Pharmaceutical Marketing: A Practical Guide Dogramatzis, Dimitris (Dogramatzis Pharmacy, Athens, Greece) 1e uitgave
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Pharmaceutical Marketing: A Practical Guide
Dogramatzis, Dimitris (Dogramatzis Pharmacy, Athens, Greece)
Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.
400 pages, illustrations
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 1 oktober 2001 |
| ISBN13 | 9781574911183 |
| Uitgevers | Taylor & Francis Inc |
| Pagina's | 400 |
| Afmetingen | 326 × 263 × 29 mm · 912 g |
| Taal en grammatica | Engels |
