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Packaging Strategy Mona Doyle 1e uitgave
Packaging Strategy
Mona Doyle
A kaleidoscope of perspectives for packagers and marketers. Among them are research to ensure successful packaging, solid waste and environmental trade-offs, copycat packaging, why a package should be red and white, the role of design, and the consumer side.
179 pages, Illustrations (some col.)
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 2 juli 1996 |
| ISBN13 | 9781566762984 |
| Uitgevers | Taylor and Francis |
| Pagina's | 179 |
| Afmetingen | 150 × 220 × 20 mm · 489 g |
| Taal en grammatica | Engels |
