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Marketing Planning & Strategy: A Practical Introduction John Dawes
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Marketing Planning & Strategy: A Practical Introduction
John Dawes
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.
296 pages
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 28 september 2021 |
| ISBN13 | 9781529760125 |
| Uitgevers | SAGE Publications Ltd |
| Pagina's | 296 |
| Afmetingen | 150 × 220 × 20 mm · 700 g |
| Taal en grammatica | Engels |
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