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Optimizing Millennial Consumer Engagement With Mood Analysis
Optimizing Millennial Consumer Engagement With Mood Analysis
Explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. The book features coverage on a broad range of topics, including product presentation, brand fandom, social media, lifestyle products, and buying behaviour.
351 pages
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 14 december 2018 |
| ISBN13 | 9781522588351 |
| Uitgevers | IGI Global |
| Pagina's | 351 |
| Afmetingen | 150 × 220 × 10 mm · 657 g |
| Taal en grammatica | Engels |
| Uitgever | Dasgupta, Sabyasachi |
| Uitgever | Grover, Priya |