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Handbook of Research on Effective Advertising Strategies in the Social Media Age
Nurdan Oncel Taskiran
Handbook of Research on Effective Advertising Strategies in the Social Media Age
Nurdan Oncel Taskiran
Marc Notes: Includes bibliographical references and index.; This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics--; Provided by publisher.
Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
Vrijgegeven | 28 februari 2015 |
ISBN13 | 9781466681255 |
Uitgevers | Business Science Reference |
Pagina's | 540 |
Afmetingen | 216 × 279 × 30 mm · 1,53 kg |
Taal en grammatica | Engels |
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