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Persuasive Communication, Third Edition James B. Stiff 3e uitgave
Persuasive Communication, Third Edition
James B. Stiff
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns.
383 pages
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 30 september 2016 |
| ISBN13 | 9781462526840 |
| Uitgevers | Guilford Publications |
| Pagina's | 383 |
| Afmetingen | 228 × 156 × 19 mm · 544 g |
| Taal en grammatica | Engels |