Vertel uw vrienden over dit artikel:
Marketing Research: Methodologies and Digital Techniques
Phil Harris
Marketing Research: Methodologies and Digital Techniques
Phil Harris
This textbook offers an affordable comprehensive ‘no frills' overview of both the qualitative and quantitative research methods available to marketing researchers, with a special emphasis on online tools, techniques and technology, social media and the general impact of the digital environment on research methodology.
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Wordt vrijgegeven | TBA |
ISBN13 | 9781446299654 |
Uitgevers | Sage Publications Ltd |
Afmetingen | 250 g (Gewicht (geschat)) |
Alles tonen
Meer door Phil Harris
Bekijk alles van Phil Harris ( bijv. Paperback Book , CD , Hardcover Book en Book )