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Understanding Consumer Choice G. Foxall 2005 edition
Understanding Consumer Choice
G. Foxall
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice.
280 pages, 1, black & white illustrations
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 11 maart 2005 |
| ISBN13 | 9781403914927 |
| Uitgevers | Palgrave USA |
| Pagina's | 262 |
| Afmetingen | 140 × 216 × 19 mm · 503 g |
| Taal en grammatica | Engels |