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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy 2e uitgave
Baran, Roger J. (DePaul University, USA)
Customer Relationship Management: The Foundation of Contemporary Marketing Strategy 2e uitgave
Baran, Roger J. (DePaul University, USA)
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy.
456 pages, 52 colour illustrations, 40 colour tables, 52 colour line drawings
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 15 december 2016 |
ISBN13 | 9781138919525 |
Uitgevers | Taylor & Francis Ltd |
Pagina's | 450 |
Afmetingen | 203 × 254 × 20 mm · 1,07 kg |
Taal en grammatica | Engels |
Bekijk alles van Baran, Roger J. (DePaul University, USA) ( bijv. Paperback Book en Hardcover Book )