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Cult of Analytics: Data analytics for marketing
Steve Jackson
This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It's also been expanded to include exercises, new cases, references and bibliography for students and tutors using the book as a text.
200 pages, 10 black & white illustrations, 16 black & white tables, 2 black & white halftones, 8 bla
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 26 november 2015 |
| ISBN13 | 9781138837997 |
| Uitgevers | Taylor & Francis Ltd |
| Pagina's | 202 |
| Afmetingen | 149 × 243 × 12 mm · 402 g |
| Taal en grammatica | Engels |
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