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Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry - Mastering Fashion Management 1e uitgave
Mitterfellner, Olga (London College of Fashion, UK)
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Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry - Mastering Fashion Management 1e uitgave
Mitterfellner, Olga (London College of Fashion, UK)
This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.
196 pages, 22 Line drawings, black and white; 32 Halftones, black and white; 7 Tables, black and whi
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 14 november 2019 |
| ISBN13 | 9781138323094 |
| Uitgevers | Taylor & Francis Ltd |
| Pagina's | 214 |
| Afmetingen | 153 × 230 × 13 mm · 346 g |
| Taal en grammatica | Engels |
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