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Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions 1e uitgave
Paul Gibbs
Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions 1e uitgave
Paul Gibbs
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
153 pages
Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
Vrijgegeven | 27 januari 2017 |
ISBN13 | 9781138162464 |
Uitgevers | Taylor & Francis Ltd |
Pagina's | 156 |
Afmetingen | 453 g |
Taal en grammatica | Engels |
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