Vertel uw vrienden over dit artikel:
Winning At Innovation: The A-to-F Model
Philip Kotler
Prijs
€ 45,49
Besteld in een afgelegen magazijn
Verwachte levering 15 - 25 okt.
Onze klanten zeggen:
Voeg toe aan uw iMusic-verlanglijst
Ook verkrijgbaar als:
Winning At Innovation: The A-to-F Model
Philip Kotler
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
288 pages, 48 figures, 29 tables, 5 diagrames
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 13 januari 2015 |
| ISBN13 | 9781137479174 |
| Uitgevers | Palgrave Macmillan |
| Pagina's | 272 |
| Afmetingen | 233 × 157 × 14 mm · 452 g |
Alles tonen
Meer door Philip Kotler
![Cover for Philip Kotler · H2H Marketing: The Genesis of Human-to-Human Marketing (Hardcover Book) [1st ed. 2021 edition] (2020)](https://imusic.b-cdn.net/images/item/original/302/9783030595302.jpg?philip-kotler-2020-h2h-marketing-the-genesis-of-human-to-human-marketing-hardcover-book&class=scaled&v=1602978628)
![Cover for Philip Kotler · The Quintessence of Strategic Management (Book) [2 Revised edition] (2016)](https://imusic.b-cdn.net/images/item/original/890/9783662484890.jpg?philip-kotler-2016-the-quintessence-of-strategic-management-book&class=scaled&v=1465984775)
![Cover for Philip Kotler · Transformational Sales: Making a Difference with Strategic Customers (Hardcover Book) [1st ed. 2016 edition] (2015)](https://imusic.b-cdn.net/images/item/original/059/9783319206059.jpg?philip-kotler-2015-transformational-sales-making-a-difference-with-strategic-customers-hardcover-book&class=scaled&v=1443648873)
![Cover for Philip Kotler · Ingredient Branding: Making the Invisible Visible (Paperback Book) [2010 edition] (2014)](https://imusic.b-cdn.net/images/item/original/189/9783642438189.jpg?philip-kotler-2014-ingredient-branding-making-the-invisible-visible-paperback-book&class=scaled&v=1440296622)
![Cover for Philip Kotler · The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Paperback Book) [2010 edition] (2014)](https://imusic.b-cdn.net/images/item/original/386/9783642422386.jpg?philip-kotler-2014-the-quintessence-of-strategic-management-what-you-really-need-to-know-to-survive-in-business-paperback-book&class=scaled&v=1440296623)
![Cover for Philip Kotler · Ingredient Branding (Book) [2010 edition] (2010)](https://imusic.b-cdn.net/images/item/original/133/9783642042133.jpg?philip-kotler-2010-ingredient-branding-book&class=scaled&v=1408458979)
![Cover for Philip Kotler · B2B Brand Management (Paperback Book) [Softcover reprint of hardcover 1st ed. 2006 edition] (2010)](https://imusic.b-cdn.net/images/item/original/708/9783642064708.jpg?philip-kotler-2010-b2b-brand-management-paperback-book&class=scaled&v=1408463381)
![Cover for Philip Kotler · B2B Brand Management (Hardcover Book) [2006 edition] (2007)](https://imusic.b-cdn.net/images/item/original/600/9783540253600.jpg?philip-kotler-2007-b2b-brand-management-hardcover-book&class=scaled&v=1408203753)
Bekijk alles van Philip Kotler ( bijv. Paperback Book , Hardcover Book , Book , CD en Loose-leaf )