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Digital Advertising Theory 4e uitgave
Digital Advertising Theory
This book examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today’s evolving media environment.
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 2 oktober 2026 |
| ISBN13 | 9781032937625 |
| Uitgevers | Taylor & Francis Ltd |
| Pagina's | 404 |
| Afmetingen | 150 × 220 × 20 mm · 940 g |
| Uitgever | Rodgers, Shelly (University of Missouri, USA) |
| Uitgever | Thorson, Esther (Michigan State University, USA) |