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Social Brand Management in a Post Covid-19 Era - Routledge Focus on Business and Management
Patricia Dias
Social Brand Management in a Post Covid-19 Era - Routledge Focus on Business and Management
Patricia Dias
This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.
104 pages
Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
Vrijgegeven | 7 juli 2023 |
ISBN13 | 9781032465722 |
Uitgevers | Taylor & Francis Ltd |
Pagina's | 68 |
Afmetingen | 224 × 142 × 11 mm · 216 g |
Bekijk alles van Patricia Dias ( bijv. Hardcover Book en Paperback Book )