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Advertising Diversity
Shankar
Anthropologist Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements and marketing. Focusing on Asian American ad firms, she describes the day-to-day process of creating ads and argues that advertising has framed Asian Americans as "model consumers," thereby legitimizing their presence in American popular culture.
328 pages, 42 illustrations
| Media | Boeken Book |
| Vrijgegeven | 27 april 2015 |
| ISBN13 | 9780822358640 |
| Uitgevers | Duke University Press |
| Genre | Ethnic Orientation > Asian Studies |
| Pagina's | 328 |
| Afmetingen | 152 × 229 × 23 mm · 566 g |
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