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Persuasion Ethics Today 1e uitgave
Persuasion Ethics Today
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.
318 pages, 21 black & white illustrations, 3 black & white tables, 6 black & white halftones, 15 bla
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 15 december 2015 |
| ISBN13 | 9780765644718 |
| Uitgevers | Taylor & Francis Ltd |
| Pagina's | 304 |
| Afmetingen | 152 × 229 × 19 mm · 566 g |
| Taal en grammatica | Engels |
| Uitgever | Duffy, Margaret (University of Missouri, USA) |
| Uitgever | Thorson, Esther (Michigan State University, USA) |