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Writing Copy For Dummies Jonathan Kranz
Writing Copy For Dummies
Jonathan Kranz
Takes you through the various steps of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. This work shows you how to: write compelling headlines and body copy; turn your research into brilliant ideas; and, create motivational materials for worthy causes.
384 pages, Illustrations
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 29 oktober 2004 |
| ISBN13 | 9780764569692 |
| Uitgevers | John Wiley & Sons Inc |
| Pagina's | 384 |
| Afmetingen | 189 × 233 × 21 mm · 662 g |
| Taal en grammatica | Engels |