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Customer Relationship Management Simon Knox 1e uitgave
Customer Relationship Management
Simon Knox
Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM.
302 pages, black & white illustrations
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 29 oktober 2002 |
| ISBN13 | 9780750656771 |
| Uitgevers | Taylor & Francis Ltd |
| Pagina's | 320 |
| Afmetingen | 242 × 167 × 29 mm · 674 g |
| Taal en grammatica | Engels |
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