Vertel uw vrienden over dit artikel:
Celebrity Sells
Hamish Pringle
Celebrity Sells
Hamish Pringle
Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.
340 pages, Illustrations
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 26 maart 2004 |
ISBN13 | 9780470868508 |
Uitgevers | John Wiley & Sons Inc |
Pagina's | 352 |
Afmetingen | 152 × 227 × 25 mm · 526 g |
Taal en grammatica | Engels |
Alles tonen
Meer door Hamish Pringle
Anderen hebben ook gekocht
Bekijk alles van Hamish Pringle ( bijv. Paperback Book en Hardcover Book )