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Brand Manners: How to create the self-confident organisation to live the brand
Hamish Pringle
Brand Manners: How to create the self-confident organisation to live the brand
Hamish Pringle
This book explains that a customera s perception of the quality of service received in a given situation is almost entirely a function of their pre--existing expectations created by the brand.
334 pages
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 25 maart 2003 |
ISBN13 | 9780470856109 |
Uitgevers | John Wiley & Sons Inc |
Pagina's | 336 |
Afmetingen | 156 × 229 × 21 mm · 556 g |
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