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The Undermining of Beliefs in the Autonomy and Rationality of Consumers - Routledge Interpretive Marketing Research 1e uitgave
John O'Shaughnessy
The Undermining of Beliefs in the Autonomy and Rationality of Consumers - Routledge Interpretive Marketing Research 1e uitgave
John O'Shaughnessy
This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.
160 pages
Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
Vrijgegeven | 8 november 2007 |
ISBN13 | 9780415773232 |
Uitgevers | Taylor & Francis Ltd |
Pagina's | 154 |
Afmetingen | 385 g |
Taal en grammatica | Engels |
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