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Defining, Measuring and Managing Consumer Experiences - Routledge-Giappichelli Studies in Business and Management
Annarita Sorrentino
Defining, Measuring and Managing Consumer Experiences - Routledge-Giappichelli Studies in Business and Management
Annarita Sorrentino
This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.
120 pages
Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
Vrijgegeven | 29 april 2022 |
ISBN13 | 9780367559083 |
Uitgevers | Taylor & Francis Ltd |
Pagina's | 120 |
Afmetingen | 220 g |
Taal en grammatica | Engels |
Bekijk alles van Annarita Sorrentino ( bijv. Hardcover Book en Paperback Book )