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Defining, Measuring and Managing Consumer Experiences - Routledge-Giappichelli Studies in Business and Management 1e uitgave
Annarita Sorrentino
Defining, Measuring and Managing Consumer Experiences - Routledge-Giappichelli Studies in Business and Management 1e uitgave
Annarita Sorrentino
This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.
106 pages, 18 Line drawings, black and white; 2 Halftones, black and white; 2 Tables, black and whit
Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
Vrijgegeven | 1 oktober 2020 |
ISBN13 | 9780367479374 |
Uitgevers | Taylor & Francis Ltd |
Pagina's | 120 |
Afmetingen | 241 × 162 × 13 mm · 326 g |
Taal en grammatica | Engels |
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