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Evaluating Military Advertising and Recruiting: Theory and Methodology
National Research Council
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Evaluating Military Advertising and Recruiting: Theory and Methodology
National Research Council
Helps the DoD improve its research on advertising and recruiting policies. This book presents a framework for evaluation that links different types of research questions to various research methodologies.
208 pages, Illustrations
| Media | Boeken Hardcover Book (Boek met harde rug en kaft) |
| Vrijgegeven | 15 april 2004 |
| ISBN13 | 9780309091275 |
| Uitgevers | National Academies Press |
| Pagina's | 206 |
| Afmetingen | 152 × 229 × 15 mm · 469 g (Gewicht (geschat)) |
| Uitgever | Mavor, Anne S. |
| Uitgever | Sackett, Paul R. |
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