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Relationship Marketing: Exploring Relational Strategies in Marketing John Egan 4e uitgave
Relationship Marketing: Exploring Relational Strategies in Marketing
John Egan
This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.
328 pages, Illustrations
| Media | Boeken Paperback Book (Boek met zachte kaft en gelijmde rug) |
| Vrijgegeven | 31 maart 2011 |
| ISBN13 | 9780273737780 |
| Uitgevers | Pearson Education Limited |
| Pagina's | 328 |
| Afmetingen | 190 × 245 × 20 mm · 544 g |
| Taal en grammatica | Engels |
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